by Ted Rubin | Sep 1, 2016 | Featured, Marketing, Social Media/Marketing
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. MUST-HAVE BRANDS. A SHORT HISTORY. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a...
by Ted Rubin | Sep 1, 2016 | Featured, Marketing, Social Media/Marketing
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. MUST-HAVE BRANDS. A SHORT HISTORY. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a...
by Ted Rubin | Sep 1, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
Must-have brands. Ooh, just the the thought of having one. Enough to make a grown CEO cry. MUST-HAVE BRANDS. A SHORT HISTORY. Old Spice. Oreo. GEICO. Each of these brands is a household name, the goal and hope of nearly every company or its CEO. So how the heck does a...
by Ted Rubin | Aug 22, 2016 | Featured, Marketing, Social Media/Marketing
Anyone who knows me knows I am all about the power of relationships. Every once in a while, something unexpected happens that seems almost too good to be true. So two months and 53,000 YouTube views ago, I had no idea something this unpredictable would happen…. Over...
by Ted Rubin | Aug 19, 2016 | Featured, Marketing, Social Media/Marketing
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free...
