by Ted Rubin | Nov 9, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing
If at some point your brand voice is misunderstood by stakeholders, a great deal will depend upon the community you have built around your brand. Building a strong community creates a support system that goes beyond simple interactions or surface-level engagement....
by Ted Rubin | Jul 21, 2012 | Featured, Marketing, Social Media/Marketing
Posted originally at OpenView Labs Every social marketer wants to turn followers into fanatics. With strong brand advocacy, your fans and followers shout your company’s praises — and products — to everyone they’re connected to. Learn how to acquire brand advocates...
by Ted Rubin | Jun 2, 2012 | Featured, Marketing, Social Media/Marketing
Brands have it tough these days. Many are trying to make the “social leap,” but are still stuck in the traditional marketing thought process of “controlling the message.” It can be a bit hard to switch gears, especially when Madison Avenue still feeds us the same old...
by Ted Rubin | Oct 14, 2011 | Featured, Marketing, Social Media/Marketing
A well-structured contest — wisely integrated in social media, encouraging participation of groups, and easily enabling the sharing and including of the social graph of participants — will bring consumers into your brand experience. Savvy marketers can...
by Ted Rubin | Jun 29, 2011 | Featured, Marketing, Social Media/Marketing
If you think that the place to reach Baby Boomers (born between 1946 – 1964) is anywhere that does not include technology, think again! Boomers in the U.S. are technology-savvy enough to comprise 1/3 of all TV viewers, online users, social media users and...
