by Ted Rubin | Jun 23, 2015 | Featured, Marketing, Social Media/Marketing
By Ted Rubin, Return On Relationship, #RonR I recently had a conversation with someone about how investors who are looking for companies to acquire, primarily look for “the next coolest thing,” something that looks like it will turn a quick ROI. There are lots of...
by Ted Rubin | Jun 21, 2015 | Featured, Marketing, Social Media/Marketing
Social to most in the C-suite is still a marketing campaign-based tactic, viewed and managed separately, but it desperately needs be fully integrated, not as a strategy, but as part of the company DNA. Social needs to be woven into the fabric of all marketing,...
by Ted Rubin | Jun 1, 2015 | Featured, Marketing, Social Media/Marketing
What’s the one thing that’s lacking in business culture today that has the potential to bring in more revenue than anything else? I’ll give you one word: trust. It’s not something you can buy with advertising dollars. It has to be earned through the actions of the...
by Ted Rubin | May 31, 2015 | Featured, Marketing, Social Media/Marketing
If you haven’t picked up Charlene Li’s new book, The Engaged Leader: a Strategy for Your Digital Transformation, I highly recommend you do so. Charlene is a well-regarded author and researcher on leadership issues, and if you’re an executive, it’s a must-read. In a...
by Ted Rubin | Apr 24, 2015 | Featured, Marketing, Social Media/Marketing
Building a mobile community is the same as building any community… engage, interact, add value and show support for the group and what is important to them. In today’s digital world it’s all too easy for us as brands and individuals to let our...
