by Ted Rubin | Jul 17, 2014 | Featured, Marketing, Social Media/Marketing
Any time a big digital idea comes along, especially an idea that shakes free from the status quo, the marketing masses have one simple question – how does it work? If that question can’t be answered with reams of data, the concept is often dismissed. It’s a pragmatic...
by Ted Rubin | Jul 7, 2014 | Featured, Marketing, Social Media/Marketing
In recent times several marketing and communications gurus have declared “Marketing is dead.” Indeed, many of the traditional channels for marketing, such as advertising, direct mail and cold calling, have lost much of their effect and impact. However, as long as...
by Ted Rubin | Jun 17, 2014 | Featured, Marketing, Social Media/Marketing
Whether you’re an individual or part of a brand, when it comes to business, it’s the conversations we have that make the difference, not how many acquaintances we have or the size of our contact list. Let’s say you are an individual who likes to attend networking...
by Ted Rubin | Jun 11, 2014 | Featured, Marketing, Social Media/Marketing
There is absolutely no doubt in my mind that social conversation has changed the way business gets done. People have argued with me about this, but the simple fact of the matter is, the change hasn’t been brought about by the social “industry” so much as by the...
by Ted Rubin | May 28, 2014 | Featured, Marketing, Social Media/Marketing
Success in any avenue of life, including the business world, is never a sure thing. Most of us grew up with the assurance that if we work hard and learn to excel, we will be successful. There’s no doubt that knowledge, skill, and competency does play a role in...
