by Ted Rubin | Feb 12, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
AI governance is shifting from identity to intent. If CMOs are expected to safeguard brand trust in this new era, they must be structurally empowered to lead it. For a long time, identity has been the organizing principle of digital governance. We authenticated users,...
by Ted Rubin | Apr 15, 2023 | Featured, Marketing, Social Media/Marketing, Uncategorized
I talk with Margot Hauer-King from groundbreaking agency BeenThereDoneThat at SXSW2023 A LITTLE ABOUT BeenThereDoneThat.co… We are living in times of great potential and problems we have not encountered before. We need a new approach to unblock these...
by Ted Rubin | Jan 8, 2019 | Featured, Marketing, Social Media/Marketing
From employee advocacy to peak data, let’s lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and embracing the power of employee advocacy Empower your employees...
by Ted Rubin | Nov 2, 2015 | Featured, Marketing, Social Media/Marketing
The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This...
by Ted Rubin | Jul 25, 2015 | Featured, Marketing, Social Media/Marketing
Gerardo A Dada Interview with Ted Rubin the Worlds Most Followed CMO This is the second in a series of interviews of marketing leaders and CMOs that I respect and admire. Today I am honored to interview Ted Rubin, one of the most forward-thinking and influential...
