by Ted Rubin | May 30, 2013 | Featured, Marketing, Social Media/Marketing
I’ve come to the conclusion that negative social media issues are like plane crashes. The big bad ones get media attention, which produces a disproportionate fear in the marketplace, but airline disasters don’t happen every day. The fact that we have this...
by Ted Rubin | May 19, 2013 | Featured, Marketing, Social Media/Marketing
WHAT IT REALLY TAKES TO BE A ‘FRIEND’ Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born. ~Anais Nin FACEBOOK HAS DONE AN AMAZING THING—they now own the word friend. The problem...
by Ted Rubin | May 13, 2013 | Featured, Marketing, Social Media/Marketing
Cox Blue editor Martin Jones (@martinjonesaz) interviews Ted Rubin, Chief Social Marketing Officer at Collective Bias and co-author of the book, Return on Relationship.
by Ted Rubin | May 1, 2013 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Apr 25, 2013 | Featured, Marketing, Social Media/Marketing
Welcome to episode #16 of Social Echoes: The True Voice Media Podcast. Awhile ago I was in a meeting with two gentleman. I was taking notes and observed the differences between them. One man spoke of the people he worked with and their hopes for their businesses while...
