by Ted Rubin | Mar 25, 2023 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Video
In this interview for The Future of Content Marketing, host Cat Margulis and guests Ted Rubin and John Andrews talk about relationship building, old marketing versus new marketing, retail relevancy, and the biggest misconceptions around content marketing. John Andrews...
by Ted Rubin | Jul 2, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
How Will Virtually Unlimited Choice Affect Shopper Behavior? Will this create retail entropy? It’s a great time to be a shopper. Inflation aside, there are limitless choices to discover, compare, shop and acquire products. Accessible shopping options are even helping...
by Ted Rubin | May 8, 2022 | Featured, Marketing, Miscellaneous, Social Media/Marketing
Guest post by John Andrews This week I bought my first annuity. I also bought a pair of Nike’s first NFT sneakers. Both of these investments are easy to transact thanks to a growth industry of DIY investment options. Traditional companies have gotten into the game...
by Ted Rubin | Feb 20, 2022 | Divorced Dad, Featured, Marketing, Social Media/Marketing
In 2008, before the influencing Earth cooled, John Andrews and Ted Rubin came together over a radical new idea to involve bloggers in marketing campaigns. Their new book, Retail Relevancy, offers strategies based on 14 years of research, common sense, and lessons...
by Ted Rubin | Jan 29, 2022 | Featured, Marketing, Miscellaneous
Community Highlights: Meet Ted Rubin Today we’d like to introduce you to Ted Rubin. Hi Ted, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories. I like to say I got started in social media, and in the third act of...
