by Ted Rubin | Dec 13, 2019 | Featured, Marketing, Social Media/Marketing
We’ve all heard that Content is King, and over the years, I’m sure you have heard a zillion sermons on the power of creating business content. This isn’t one of those sermons that promises, “If you post it, they will come and buy your stuff.” However, I don’t post a...
by Ted Rubin | Dec 8, 2019 | Featured, Marketing, Social Media/Marketing
Everyone struggles with generating content. We know it’s a constant process and unless you’re invested enough, you’ll have a hard time maintaining quality and consistent frequency in your posts. So what’s the best way to scale up your content creation? We, at...
by Ted Rubin | Nov 16, 2019 | Featured, Marketing, Social Media/Marketing
Something John Andrews and I learned early on, him while at Walmart and me at e.l.f. Cosmetics is that when it comes to content marketing, influencing someone means you are speaking to their personal interests and specific needs and engaging that person enough...
by Ted Rubin | Oct 30, 2019 | Featured, Marketing, Social Media/Marketing
Employee Created Content #ECC is a fast-growing trend in modern marketing, and brands who embrace it over dated control-focused employee policies around their online presence will be positioned to speed ahead of competition. Many companies are looking at how they can...
by Ted Rubin | Oct 21, 2019 | Featured, Marketing, Social Media/Marketing
In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do about it. He also discusses programmatic and the critical things advertisers need to know when...
