In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do about it. He also discusses programmatic and the critical things advertisers need to know when launching programmatic campaigns. And finally, we talk about his upcoming book “Retail Relevancy” (with his Retail thought-leader business partner John Andrews), and the advice he gives to his listeners and readers about social media and engagement.
Rubin says, “On a marketing, social, and influence level, you’ll often go much farther being authentic than you will by only saying and doing the expected. But this isn’t just about building a following. Being who you are, connecting with the people who matter, and refusing to be dragged down by the negative, ultimately makes for a happier life with more freedom. Just be ‘you,’ and the rest will come along.”