by Ted Rubin | Jan 8, 2019 | Featured, Marketing, Social Media/Marketing
From employee advocacy to peak data, let’s lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and embracing the power of employee advocacy Empower your employees...
by Ted Rubin | Dec 29, 2018 | Featured, Marketing, Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term interaction...
by Ted Rubin | Dec 20, 2018 | Featured, Marketing, Social Media/Marketing
Empower your Employees and THEY will Power your Brand If you own a hospitality or service business, chances are that you’ve encountered some negative user-generated-content (UGC) on sites like Yelp or Trip Advisor—even Facebook. Let’s face it… digital technology has...
by Ted Rubin | Dec 3, 2018 | Featured, Marketing, Social Media/Marketing
Who doesn’t remember the old Beatles classic “With a Little Help from My Friends?” I can hear that tune and Ringo Star singing the lyrics in my head, can’t you? “Oh, I get by with a little help from my friends. Mmm, I get high with a little help from my friends. Gonna...
by Ted Rubin | Sep 30, 2018 | Divorced Dad, Featured, Marketing, Social Media/Marketing
What you post here is UP TO YOU… no one else. Simply put, don’t listen to the prognosticators that tell you what is and isn’t appropriate on LinkedIn, Facebook, Instagram, Twitter, your Blog, etc,… IT’S ALL BULLSHIT! Post whatever works...
