by Ted Rubin | Oct 24, 2016 | Featured, Marketing, Social Media/Marketing
Ramon Ray, Publisher of Smart Hustle Magazine: I recently had the pleasure of speaking again with the Chief Marketing Officer of Brand Innovators, Ted Rubin, on the importance of building personal relationships in your social media channels, and what the concept of...
by Ted Rubin | Oct 1, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things...
by Ted Rubin | Sep 7, 2016 | Featured, Marketing, Social Media/Marketing
Know your audience. It’s old advice, but still as relevant as ever in a marketing world dominated by content. I’d just like to add that it’s also important to let your audience help you create context. You might be the creator, but your content must “feel” like it...
by Ted Rubin | Aug 25, 2016 | Featured, Marketing, Social Media/Marketing
If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.” Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets, that’s the one maxim that will never change, no matter what happens to...
by Ted Rubin | Aug 19, 2016 | Featured, Marketing, Social Media/Marketing
They ignore all the brand rules of retail: Sell nothing online. Encourage touching and interacting with products. A lot. (Even scheduling visits to try out their showers in their stores.) Include no technical information for brands and products. Give away free...
