by Ted Rubin | Oct 3, 2013 | Featured, Marketing, Social Media/Marketing
I’m keynoting the Brand Innovators Content Marketing Summit today and thinking about the connections between what we call content and how customers connect to it. I must admit that what I see confuses me somewhat. Every day brands and marketers spend millions trying...
by Ted Rubin | Apr 17, 2013 | Featured, Marketing, Social Media/Marketing
There are some new buzzwords in marketing going around, everything from “Collaborative Marketing” to “Relationship Marketing,” and even “Branded Content.” But what do those phrases really mean and how can today’s businesses take advantage of them? Well, we all know...
by Ted Rubin | Dec 31, 2012 | Featured, Marketing, Social Media/Marketing
This post written jointly by Ted Rubin and Casey Petersen “Success” in a social campaign, and an annualized social media calendar, should be determined by the goals for the campaign and an overall long-term strategy… we like to use the term...
by Ted Rubin | Oct 14, 2012 | Featured, Marketing, Social Media/Marketing
Originally posted at Collective Bias Blog by John Andrews Most of today’s senior business leaders and marketers developed much of their perspective during the dot com boom of the late 90s and early 2000s. It is little wonder then that when approaching social...
by Ted Rubin | Jul 5, 2012 | Featured, Marketing, Social Media/Marketing, Video
Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of the upcoming book “Return on Relationship”, sits down with Ramon B. Nuez Jr., Editorial Director of Crowdsourcing Week, to discuss whether or not consumers actually buy from people...
