by Ted Rubin | Nov 8, 2020 | Featured, Marketing, Social Media/Marketing
“How to Win Friends & Influence People” by Dale Carnegie was recommended to me by my Dad at an early age. Like my Dad, Dale Carnegie taught me the value of truly connecting with people by valuing, and making it about, them. It has been the inspiration...
by Ted Rubin | Nov 1, 2020 | Featured, Marketing, Social Media/Marketing
As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our...
by Ted Rubin | Oct 18, 2020 | Divorced Dad, Featured, Marketing, Social Media/Marketing
I was taught by my Dad, both of my parents, to look people in the eye when speaking to them… get to know who they are and what is important to them. Let me tell you a story. I’m an older guy… 62 years old and I graduated college in 1980. Upon graduation I...
by Ted Rubin | Oct 11, 2020 | Featured, Marketing, Social Media/Marketing
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion… In true Rockstar CMO fashion and in the words of...
by Ted Rubin | Sep 1, 2020 | Featured, Marketing, Social Media/Marketing
This week’s guest is ‘Rockstar of marketing’ Ted Rubin. In this inspirational interview, Ted talks about Return on Relationship (#RonR), building positive relationships both with customers and the people closest to you, and helping each other as a community through...