by Ted Rubin | Apr 9, 2013 | Featured, Marketing, Social Media/Marketing
Whether your business is selling widgets or services, success depends on thinking more in terms of delivering stories about those widgets or services and how people use them than about pumping out feature-rich fact sheets or ads. Your customers want to hear those...
by Ted Rubin | Aug 26, 2010 | Featured, Marketing, Social Media/Marketing
Some in the digital media world are declaring the death of the long tail due to digital ADD, the exponential growth of and time spent on Social Media platforms and the time take up by gaming. I have to strongly disagree. The long tail is alive and well, and if...
