by Ted Rubin | Jun 5, 2026 | Featured, Marketing, Miscellaneous, Uncategorized
Most of us have accepted a certain level of frustration as simply part of modern life. We sit on hold waiting for customer service, click through multiple screens trying to cancel a subscription, get bounced between departments, navigate endless phone trees, delete...
by Ted Rubin | Apr 24, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
I came across a post from Vanessa Sain-Dieguez that immediately brought me back to a moment when social media actually worked the way many of us had hoped it would. Her post is worth the read. When she helped scale social at Hilton, the shift wasn’t about content, it...
by Ted Rubin | Mar 28, 2026 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
WHAT A FARCE “SOCIAL MEDIA” HAS BECOME. It was supposed to democratize content… to give everyone a voice, to flatten access, to allow ideas to rise on their own merit. Instead, it has quietly reshaped itself into something far more controlled. THE PROMISE WAS...
by Ted Rubin | Aug 12, 2024 | Featured, Marketing, Miscellaneous, Social Media/Marketing, Uncategorized
Return on Relationship (ROR, #RonR) impacts brand success by fostering trust, authenticity, and emotional connections with customers. This leads to increased brand loyalty, higher customer retention, and positive word-of-mouth, ultimately enhancing brand equity and...
by Ted Rubin | May 25, 2024 | Featured, Marketing, Social Media/Marketing, Uncategorized
Don’t you hate when the response you get is “We received your request” OR even worse “We are ‘submitting’ your request,” as if it needs to be approved. When I unsubscribe from your email marketing list, it’s not a request,...
