by Ted Rubin | Jan 5, 2015 | Featured, Marketing, Social Media/Marketing
Image via popofatticus via Flickr As businesses put more time, resources, and emphasis on social media, they want to see measurable results. But what if the return on investment (ROI) of social isn’t immediately obvious? It’s not always easy to measure the value of...
by Ted Rubin | Nov 9, 2014 | Featured, Marketing, Social Media/Marketing
Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those...
by Ted Rubin | Oct 15, 2014 | Featured, Marketing, Social Media/Marketing
When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric. First,...
by Ted Rubin | Oct 2, 2014 | Featured, Marketing, Social Media/Marketing
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and convinced you to buy the store brand, the model you wanted was in stock,...
by Ted Rubin | Sep 17, 2014 | Featured, Marketing, Social Media/Marketing
—– “Want to turn “lurkers” into active participants on your Facebook page? Learn what it takes to really connect with your Facebook visitors.” Getting more “active” fans on Facebook isn’t all that complicated, but it does depend...
