by Ted Rubin | May 23, 2011 | Featured, Marketing, Social Media/Marketing
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your consumers think of it and say about it. They are, after all, the market! “Brand humility is the only...
by Ted Rubin | Apr 24, 2011 | Featured, Marketing, Social Media/Marketing
I recently wrote about the dangers of disparity between the customer experience in the social media channel and the customer experience in the traditional channel … and the importance of INTEGRATING your brand messages across all channels. We also need to make sure...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
