by Ted Rubin | Apr 17, 2011 | Featured, Marketing, Social Media/Marketing
You know what doesn’t work for a social media strategy? Not being social. It might sound like common sense, but all too often, being social is overlooked in a social media strategy. It’s not enough to just start accounts with all the most popular social media tools...
by Ted Rubin | Apr 14, 2011 | Featured, Marketing, Social Media/Marketing
In the physical world, when our trusted and valued friends come to visit our house, we often welcome them by saying, “Come in…make yourselves at home!” In the virtual world, do you do the same thing? When customers and prospects visit your online site, do they feel...
by Ted Rubin | Apr 11, 2011 | Featured, Marketing, Social Media/Marketing
Social media marketing to most in the C-suite is still a campaign-based tactic, viewed and managed separately, but it really should be integrated. Social media marketing needs to be woven into the fabric of all marketing channels and strategically managed from a...
by Ted Rubin | Apr 7, 2011 | Featured, Marketing, Social Media/Marketing
Let’s face it… customers don’t become influencers in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Customers become influencers because something about...
