by Ted Rubin | Dec 28, 2019 | Featured, Marketing, Social Media/Marketing
Inclusion of diverse marketing ideas starts early in the process when we brainstorm – avoid the groupthink, include the right people and listen… Brainstorming is a great concept that occasionally becomes twisted when a few members of your strategy sessions, and/or one...
by Ted Rubin | Nov 17, 2019 | Featured, Marketing, Social Media/Marketing
What’s the key to an unwavering customer experience and marketing focus? – keep the customer front and center, avoid unnecessary automation and ditch the not-ready-for-prime-time bots. There are plenty of marketing and customer service tools that promise more than...
by Ted Rubin | Oct 30, 2019 | Featured, Marketing, Social Media/Marketing
Employee Created Content #ECC is a fast-growing trend in modern marketing, and brands who embrace it over dated control-focused employee policies around their online presence will be positioned to speed ahead of competition. Many companies are looking at how they can...
by Ted Rubin | Oct 21, 2019 | Featured, Marketing, Social Media/Marketing
In this interview, Ted shares why many of us get so distracted on social media that we forget about making genuine human connection and relationships and what we can do about it. He also discusses programmatic and the critical things advertisers need to know when...
by Ted Rubin | Oct 17, 2019 | Featured, Marketing, Social Media/Marketing
Coming over a little needy? It’s time your marketing stopped overwhelming the audience on every channel and touchpoint with stories about you, your product and brand, and instead focused on them and their needs. What is engagement? Many brands have one simple answer:...