by Ted Rubin | Jul 29, 2018 | Featured, Marketing, Social Media/Marketing
Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success. When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing they usually do in an...
by Ted Rubin | Jun 24, 2018 | Featured, Marketing, Social Media/Marketing
Guest post via John Andrews Walt Disney World Astounds Its Visitors With Experiential Product Marketing I began my business career as a Dominos Pizza manager in Maine. One of our marketing efforts at the local level was calling around 10 customers a night to see how...
by Ted Rubin | Jun 5, 2018 | Featured, Marketing, Social Media/Marketing
Visit your favorite shopping mall – if you still have a favorite – and you can already see the seismic shift in retail taking place across the country. When was the last time you visited a Sports Authority, or RadioShack? What about bargain retailers like Payless...
by Ted Rubin | May 5, 2018 | Featured, Marketing, Social Media/Marketing
You would think, given everything that has transpired regarding restaurant reviews in digital media over the past decade, that restaurant managers/owners would take the hint that the customer’s experience at their restaurant IS their brand. However, I guess there are...
by Ted Rubin | Mar 16, 2018 | Featured, Marketing, Social Media/Marketing
You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about our clients, customers, and connections, but we have to listen to make it work. So I’ve been very pleased to...
