by Ted Rubin | Apr 26, 2020 | Featured, Marketing, Social Media/Marketing
COVID-19 has resulted in numerous lifestyle changes for everyone. Subsequently, your target audience’s needs have also changed. Most of your potential customers are not thinking about what car to buy, what clothes to wear, or which tech products to get. As a result,...
by Ted Rubin | Oct 17, 2019 | Featured, Marketing, Social Media/Marketing
Coming over a little needy? It’s time your marketing stopped overwhelming the audience on every channel and touchpoint with stories about you, your product and brand, and instead focused on them and their needs. What is engagement? Many brands have one simple answer:...
by Ted Rubin | Aug 8, 2019 | Featured, Marketing, Social Media/Marketing
Is there a disconnect between your advertising and your customer experience? Let’s breaks down the importance of bringing the two together. From a consumer perspective, there are few things more frustrating than seeing an ad for a product that you may really...
by Ted Rubin | Jun 28, 2019 | Featured, Marketing, Social Media/Marketing
It sounds obvious, but businesses are missing it: your employees are more important to the success of your company than you think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in. ...
by Ted Rubin | Mar 22, 2019 | Featured, Marketing, Social Media/Marketing
Why marketers need to really understand what their audiences want, before they – and their products – become irrelevant… Does it appear that you’re followed around online with ads for things you already own? A case in point… I own three Nests, nine Nest...
