by Ted Rubin | Feb 24, 2016 | Featured, Marketing, Social Media/Marketing
Growth is a key goal for any small business, but it’s important to pursue it through tactics that fit your long-term plan. Too much growth too soon often leads to a drop in quality, which makes that growth unsustainable. There are many challenges that come with growth...
by Ted Rubin | Feb 17, 2016 | Featured, Marketing, Social Media/Marketing
When it comes to getting to know your customers, knowing how to “look people in the eye digitally” has never been more important. Picking up the phone is often the last option for most consumers today. They can get everything they need to make a buying decision online...
by Ted Rubin | Mar 25, 2015 | Featured, Marketing, Social Media/Marketing
You’ve often heard me say that social media should be more about building real relationships than just ‘friending/liking/following’ a lot of people. That’s why I think Baby Boomers ‘get’ social media better than those who were born into it—because they’re old hats at...
by Ted Rubin | Mar 3, 2015 | Featured, Marketing, Social Media/Marketing
I hear more and more grousing about Facebook’s algorithm these days—people complaining that Facebook won’t show their posts to their followers. Ok, here’s my two cents: yes it does, if you bother to visit their pages! It’s amazing to me that most people just don’t...
by Ted Rubin | Jan 9, 2015 | Featured, Marketing, Social Media/Marketing
The last few years have transformed the way organizations utilize data. Today, the volume, variety and velocity of data is taking the business world by storm. Organizations that are able to understand and act on the data – based on analytics, but with the...
