by Ted Rubin | Feb 9, 2013 | Featured, Marketing, Social Media/Marketing, Video
I suggest forwarding to minute 8:16 and beginning with Shayna Beck’s introduction. I speak after that from minutes 10-16, and then we go back and forth from there with a panel discussion. Even in an era with heightened customer expectations and a sense that...
by Ted Rubin | May 23, 2012 | Featured, Marketing, Social Media/Marketing
After my post on Relationship Killers, I received a great comment from Zach Rosenberg, who brings up another relationship killer—telling the customer they’re full of beans. Here’s what he had to say: One of the relationship killers I’ve been seeing a lot is brands...
by Ted Rubin | May 16, 2012 | Featured, Marketing, Social Media/Marketing
Mother’s Day and Father’s Day brings back a lot of memories for parents of teens and grown children, and sometimes those memories can be lessons for business relationships as well—namely, don’t wait for holidays! A friend told me recently that her eldest...
by Ted Rubin | May 12, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on May 8, 2012 by CollectiveBiasROR Home Page: https://collectivebias.com/ —- Ted Rubin, Chief Social Marketing Officer at Collective Bias and author of upcoming book “Return on Relationship,” discusses the importance of social media to...
by Ted Rubin | Jan 29, 2012 | Featured, Marketing, Social Media/Marketing
These are exciting times, because Social Media takes “Will it Blend?” to a whole new level with marketers. And for those of us who’ve been in the business for a while—it’s about time! For years, marketing people and PR folks wore separate hats—had different skill...
