by Ted Rubin | Nov 1, 2020 | Featured, Marketing, Social Media/Marketing
As marketers and business leaders, we worry all the time about customer experience with our employees, product, purchase, and service, BUT we have overlooked a critical part of the customer experience… how our marketing affects them. We’ve got data coming out of our...
by Ted Rubin | Oct 6, 2019 | Featured, Marketing, Social Media/Marketing
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Here is some straightforward advice. Given the choice between developing a marketing idea that dazzles fellow marketers but falls flat with...
by Ted Rubin | Oct 7, 2013 | Featured, Marketing, Social Media/Marketing
All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create a strong foundation for customer loyalty management, there are a few departments within your company that absolutely need to...
by Ted Rubin | Aug 28, 2013 | Featured, Marketing, Social Media/Marketing
And dramatically increase you Return on Relationship… #RonR. 1. Always give customers the benefit of the doubt. 2. Don’t say “I understand how you feel”… unless you are truly attempting to do so. 3. Don’t always be up-selling. Let them be surprised you did not...
by Ted Rubin | Aug 28, 2013 | Featured, Marketing, Social Media/Marketing
And dramatically increase you Return on Relationship… #RonR. 1. Always give customers the benefit of the doubt. 2. Don’t say “I understand how you feel”… unless you are truly attempting to do so. 3. Don’t always be up-selling. Let them be surprised you did not...
