by Ted Rubin | Oct 13, 2014 | Featured, Marketing, Social Media/Marketing
What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience...
by Ted Rubin | Oct 13, 2014 | Featured, Marketing, Social Media/Marketing
What excites you about customer experience?It is not customer experience that excites me, it is the customer herself who excites me, and the relationship that will develop and lead to trust and loyalty.When did you first get involved in customer experience...
by Ted Rubin | Aug 12, 2014 | Featured, Marketing, Social Media/Marketing
There are several reasons why I think businesses hamstring their social efforts. First, there’s an overriding, if misguided, pressure to get things “perfect” on social, which is sometimes used as an excuse to avoid getting involved at all. The permanent nature of...
by Ted Rubin | Jun 11, 2014 | Featured, Marketing, Social Media/Marketing
There is absolutely no doubt in my mind that social conversation has changed the way business gets done. People have argued with me about this, but the simple fact of the matter is, the change hasn’t been brought about by the social “industry” so much as by the...
by Ted Rubin | May 28, 2014 | Featured, Marketing, Social Media/Marketing
Success in any avenue of life, including the business world, is never a sure thing. Most of us grew up with the assurance that if we work hard and learn to excel, we will be successful. There’s no doubt that knowledge, skill, and competency does play a role in...
