by Ted Rubin | Jul 29, 2018 | Featured, Marketing, Social Media/Marketing
Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success. When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing they usually do in an...
by Ted Rubin | May 20, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Winning in Service Markets, winning in every market… is all about customer experience. Marketing/Communications/Customer Service are all interconnected, and in order to deliver an OmniChannel experience Externally, you must create an OmniChannel culture...
by Ted Rubin | Nov 22, 2016 | Featured, Marketing, Social Media/Marketing
Social Media is one of the key channels that brands can utilise to shape customer experiences and attitudes. Ted Rubin – leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators – is leading the charge for...
by Ted Rubin | Jun 4, 2016 | Featured, Marketing, Social Media/Marketing
Communication: We know that in order to build trust with another person there must be good, two-way communication. It’s central to our existence as human beings, yet we struggle with it every day. Multiply that struggle by the number of people in your organization,...
by Ted Rubin | Apr 26, 2016 | Featured, Marketing, Social Media/Marketing, Video
Is it the Chief Marketing Officer (CMO) or the customer service department? Oracle Social spoke with social marketing author and keynote speaker Ted Rubin about who owns the customer experience (CX). Originally posted at Oracle, February 2016
