by Ted Rubin | Aug 8, 2015 | Featured, Marketing, Social Media/Marketing
You’ve heard the words behind the ABC acronym before – Always Be Closing, as the popular interpretation goes. For some, it’s a mission statement, even a way of life. But what does it really mean? All of the emphasis in this version of ABC points to closing. The sale...
by Ted Rubin | Apr 3, 2015 | Featured, Marketing, Social Media/Marketing
Kudos to my friend Chris Barrows on his blog for Millennial CEO, “The Lost Art of Hello.” As he states in the post, we often find ourselves in this tech-drenched life unable to unplug from our wearables long enough to engage in simple human interaction. We learned (or...
by Ted Rubin | Jan 9, 2015 | Featured, Marketing, Social Media/Marketing
The last few years have transformed the way organizations utilize data. Today, the volume, variety and velocity of data is taking the business world by storm. Organizations that are able to understand and act on the data – based on analytics, but with the...
by Ted Rubin | Nov 9, 2014 | Featured, Marketing, Social Media/Marketing
Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those...
by Ted Rubin | Oct 15, 2014 | Featured, Marketing, Social Media/Marketing
When you’re looking for social influencers in your niche to connect with and engage, where do you start? Most people make a beeline for the flashy, neon lights of the follower count. While that mayseem a logical place to start, it’s really a flawed metric. First,...
