by Ted Rubin | Nov 5, 2011 | Featured, Marketing, Social Media/Marketing
One of my LinkedIn connections (Phil Masiello) recently asked me an important question – one that, in my opinion, everyone should be asking themselves if they haven’t already. Following is his question, with my response and a few additional thoughts: Phil: Ted,
I...
by Ted Rubin | Oct 4, 2011 | Featured, Marketing, Social Media/Marketing
Facebook has done an amazing thing – they now own the word “friend”. The problem is that they have devalued the word while adding value to their brand. Let’s take back the word “friend” and fill it with value again! How many of you use “air quotes” when you say...
by Ted Rubin | Dec 30, 2010 | Featured, Marketing, Social Media/Marketing
Not sure why the media, and some “pundits,” are so ga-ga over this. Seems to me to simply be another place to sell stuff and nothing unique about it… think “click to buy here” or about shops offered in the past from Yahoo, etc. Shoppers...
by Ted Rubin | Dec 28, 2010 | Marketing, Social Media/Marketing
I think 2011 is going to be a very interesting year in the social media world. Generally speaking I believe the marketing world is going to start understanding better the value of, and how better to assign value to, deep consumer relationships. Right now everyone is...
by Ted Rubin | Dec 15, 2010 | Featured, Marketing, Social Media/Marketing
Groupon is getting way ahead of themselves. My 2011 prediction… Google buys Twit Richard Bashara says: Ted I’m going to agree with a “but,” look at Facebook. Zuck’s had how many chances to sell FB? You can’t deny that Groupon has...