by Ted Rubin | Aug 11, 2012 | Featured, Marketing, Social Media/Marketing
I travel frequently, but my partner, and the Founder of Collective Bias John Andrews, is a true road warrior. He must spend as least 200 nights per year in hotels around the country, predominantly Hilton to which he is tremendously loyal. We recently discovered the...
by Ted Rubin | Aug 10, 2012 | Divorced Dad, Featured, Marketing, Social Media/Marketing
As marketers we think we’re all grown up, and that business has nothing to do with being personal. Like the pat excuse we’ve all heard when a business decision affects other people’s lives, “This isn’t personal, it’s a business decision.” It’s that kind of thinking...
by Ted Rubin | Aug 9, 2012 | Featured, Marketing, Social Media/Marketing
Brands, Companies, Marketers who take the time to understand, test, and use social as a relationship building tool (and way of doing business) will ultimately reap the rewards that come along with customer satisfaction and appreciation, improved brand...
by Ted Rubin | Aug 7, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Aug 2, 2012 by CollectiveBiasROR Ted Rubin, Chief Social Marketing Officer and author of the upcoming book “Return on Relationship”, sits down with Ramon Nuez Jr., Editorial Director of Crowdsourcing Week, to discuss companies that do not let...
by Ted Rubin | Aug 6, 2012 | Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term...
