by Ted Rubin | Aug 6, 2012 | Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term...
by Ted Rubin | Jul 31, 2012 | Featured, Marketing, Social Media/Marketing
Twitter has not been readily accepted as a small business tool yet but there are those who are having a great deal of success using it in many ways. So why should small business be using social media at all? The most prominent reasons are responding to customer...
by Ted Rubin | Jul 30, 2012 | Featured, Marketing, Social Media/Marketing
I was with a senior marketing executive from a major retailer recently and we got into an hour long conversation about Return on Relationship™, my philosophy, and what it means to me. He was incredibly interested personally and for his company, is a very...
by Ted Rubin | Jul 27, 2012 | Featured, Marketing, Social Media/Marketing
Originally posted at IBM Smarter Commerce… Redefining commerce in the age of the customer. A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He said: “Businesses try to force-fit their own framework onto the...
by Ted Rubin | Jul 26, 2012 | Divorced Dad, Featured, Marketing, Social Media/Marketing, Video
Published on Jul 24, 2012 by detroitmommies Ted Rubin talks about Shot@Life #Blogust and what the program is doing to help children get a shot at life by providing them with the immunizations they need to survive… and what we can do to help . Blogust is a...
