by Ted Rubin | Sep 22, 2012 | Featured, Marketing, Social Media/Marketing, Video
Published on Sep 18, 2012 by servedfreshmedia We had the pleasure of speaking with Ted Rubin (Chief Social Marketing Officer at Collective Bias and Author of “Return on Relationships”) at the IBM Smarter Commerce Global Summit 2012 Orlando. After...
by Ted Rubin | Sep 11, 2012 | Featured, Marketing, Social Media/Marketing
Tami has become a good friend since we met at The CMO Club. She is one of those rare marketers from the traditional marketing world who really “gets it.” Happy to have her on board. ~Ted Rubin Originally posted at Digital Age of Marketing by Tami...
by Ted Rubin | Sep 5, 2012 | Featured, Marketing, Social Media/Marketing
One of the central themes of this conference, and of IBM’s Smarter Commerce initiative more generally, is that relationships matter: it’s not about just paying lip service to the abstract idea of relationships (something that lots of companies do), but about really...
by Ted Rubin | Aug 6, 2012 | Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term...
by Ted Rubin | Aug 6, 2012 | Social Media/Marketing
In looking at the way most agencies are handling social, it’s obvious that they’re still stuck in “campaign land” when it comes to working within social platforms. This misses the whole idea of what social is all about in terms of engagement and long-term...
