Published on Sep 18, 2012 by 

We had the pleasure of speaking with Ted Rubin (Chief Social Marketing Officer at Collective Bias and Author of “Return on Relationships”) at the IBM Smarter Commerce Global Summit 2012 Orlando.

After his panel on social media marketing, Ted shared with us his seasoned insights on what “Return on Relationships” means and how we can master this in our daily lives and in our social media marketing strategies. Learn about Ted Rubin and his soon-to-be-released book, “Return on Relationship” at

Follow Ted on Twitter at @TedRubin
Learn more about IBM Smarter Commerce at (@IBMSmrtCommerce, #IBMSCGS3)

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