by Ted Rubin | Dec 8, 2021 | Featured, Marketing, Social Media/Marketing
99% of “influencers” don’t truly yield a great deal of influence… but many DO create great content. Most often, although not always, it’s more about the content than the “influence.” The vast majority of what Brands consider and refer to as “Influencers” are...
by Ted Rubin | Jan 16, 2020 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the numbers and reach. I write a lot about Looking People in the Eye Digitally…...
by Ted Rubin | Feb 11, 2019 | Featured, Marketing, Social Media/Marketing
Are bloggers/influencers, worth the money to influence consumers? My take… #1… it’s all about the situation, the context, and the bloggers/influencers. #2… it’s most often, although not always, more about the content than the “influence.” ...
by Ted Rubin | Nov 13, 2018 | Featured, Social Media/Marketing
If a person demonstrates passion and knowledge, they’re much more likely to gain traction with people who share their interests and become influential in that respect. Everyone influences someone, so we all have a place to start. And from the start your comments, the...
by Ted Rubin | Sep 21, 2018 | Divorced Dad, Featured, Marketing, Social Media/Marketing
“How do I make a difference tomorrow, or right now, and going forward. I’m just a small cog… AND, what CAN I do regardless… for me and my company?” Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change,...
