by Ted Rubin | Jan 27, 2015 | Featured, Marketing, Social Media/Marketing
An article in 1to1media by Harley Manning describing speakers at the 2014 World Business Forum caught my eye a few weeks ago. In particular, a speech by Malcolm Gladwell on transformation and disruptive innovation was particularly interesting, because he discussed...
by Ted Rubin | Oct 22, 2014 | Featured, Marketing, Social Media/Marketing
——- Our brains process five times the information they did 20 years ago. Here’s how you can help your brain adapt to information overload, and remain creative and productive. Here’s a question for you: How many of the following scenarios can you...
by Ted Rubin | Oct 5, 2014 | Featured, Marketing, Social Media/Marketing
I’ve said before that business and war have much in common. Entrenched companies keep doing what got them there, just as victors in war tend to fight subsequent battles with the same tried-and-true tactics. However, it’s important to note that battle tactics, as well...
by Ted Rubin | Oct 2, 2014 | Featured, Marketing, Social Media/Marketing
What happens when #JustBeNice isn’t enough? Let’s look at this through the lens of customer service. About a year ago, you bought a new grill at a national chain. The sales reps were friendly and convinced you to buy the store brand, the model you wanted was in stock,...
by Ted Rubin | Oct 4, 2013 | Featured, Marketing, Social Media/Marketing
The evening of October 08, 2013 – October 10, 2013 – Los Angeles, CA I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing...