by Ted Rubin | Dec 24, 2012 | Divorced Dad, Featured, Marketing, Social Media/Marketing
Kids are naturally creative. If left to their own devices with crayons, paint—even a cardboard box, wonderful things often blossom. So what happens as we get older? Many people think kid “lose” that creativity. However, it’s really the grownups who take it away from...
by Ted Rubin | Jan 7, 2012 | Featured, Marketing, Social Media/Marketing
Social Marketing is ultimate in Permission Marketing, and therefore it carries the ultimate marketing danger with it: taking away the permission is totally in the consumers’ control. Brands be(a)ware! Permission Marketing puts the power in the consumer’s hands, by...
by Ted Rubin | Dec 22, 2011 | Featured, Marketing, Social Media/Marketing
As you head into a new year, step out of your comfort zone… starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike. Why? Because the challenge of operating in an uncomfortable zone keeps you growing and moving forward in...
by Ted Rubin | Dec 19, 2011 | Featured, Marketing, Social Media/Marketing
This is both an enjoyable and challenging time of year, as we are nearing year end and soon we will have a chance to pause, take stock of where we are now, review the past year, and plan for the coming year. Most of us will have some things we can look at with pride...
by Ted Rubin | Apr 28, 2011 | Featured, Marketing, Social Media/Marketing
We want to believe that with a careful multi-faceted marketing strategy, we can protect our brand message and keep it from getting diluted or changed as it gets further from our reach. The truth is, there are many things you cannot control about your brand…...