by Ted Rubin | May 9, 2011 | Featured, Marketing, Social Media/Marketing
I’ve been working in digital marketing since 1997, and each year I believe more strongly in the power of relationships for effectively connecting brands with consumers. Back then, I never could have imagined the incredible connection-building possibilities provided...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 20, 2011 | Featured, Marketing, Social Media/Marketing
Courtney Velasquez, Social Fabric Community Director, interviewed John Andrews, Collective Bias (CB) Founder/CEO, and Ted Rubin and Dave Henry of the CB Board of Advisors to understand how brands and retailers can measure social media ROI, engage in shopper listening...
by Ted Rubin | Apr 7, 2011 | Featured, Marketing, Social Media/Marketing
Let’s face it… customers don’t become influencers in order to champion brands out of the goodness of their hearts, or because of a brilliantly-designed logo or a couple coupons they can download from the internet. Customers become influencers because something about...
