by Ted Rubin | Jan 8, 2018 | Featured, Marketing, Social Media/Marketing
Social is moving to a prove it or lose it stage… so start thinking how “Content is the Ad.” The importance of content in your SEO and middle funnel strategy will be critical. Social media platforms are essentially huge AI systems designed to keep users...
by Ted Rubin | Nov 24, 2017 | Featured, Marketing, Social Media/Marketing
by Ted RubinRubin and John Andrews Andrews Amazon goes Brick and Mortar to connect… it’s own bookstores, Kohl’s integration, Whole Foods, Pickup centers – they are creating a high consumer touch. AND realize a vast majority of retail sales (especially...
by Ted Rubin | Apr 10, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Attitude, Perspective… Mindset. #NoLetUp! This is why I love traveling with John Andrews, and am always disappointed when traveling without him. #FollowThePath… #RonR Kudos to Delta ——————————-...
by Ted Rubin | Feb 25, 2017 | Featured, Marketing, Social Media/Marketing
Do Shopper Marketing and Brand Marketing Still Need to Be Separate Functions? By John Andrews, Co-Founder Prevailing Path Current marketing structures were built for a time when the purchase funnel was predictable and the store was king. That time has passed. After...
by Ted Rubin | Dec 31, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a number of friends who have posted to Facebook asking friends to...
