by Ted Rubin | Nov 24, 2017 | Featured, Marketing, Social Media/Marketing
by Ted RubinRubin and John Andrews Andrews Amazon goes Brick and Mortar to connect… it’s own bookstores, Kohl’s integration, Whole Foods, Pickup centers – they are creating a high consumer touch. AND realize a vast majority of retail sales (especially...
by Ted Rubin | Apr 10, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Attitude, Perspective… Mindset. #NoLetUp! This is why I love traveling with John Andrews, and am always disappointed when traveling without him. #FollowThePath… #RonR Kudos to Delta ——————————-...
by Ted Rubin | Feb 25, 2017 | Featured, Marketing, Social Media/Marketing
Do Shopper Marketing and Brand Marketing Still Need to Be Separate Functions? By John Andrews, Co-Founder Prevailing Path Current marketing structures were built for a time when the purchase funnel was predictable and the store was king. That time has passed. After...
by Ted Rubin | Dec 31, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a number of friends who have posted to Facebook asking friends to...
by Ted Rubin | Nov 18, 2016 | Featured, Marketing, Social Media/Marketing
What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, because that sort of recognition is fleeting. You may find the...
