by Ted Rubin | Dec 31, 2016 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have heard a lot of complaining about 2016, what a difficult year it has been for so many, and I totally get that, and concur on many levels. So I thought it important, and have been inspired by a number of friends who have posted to Facebook asking friends to...
by Ted Rubin | Nov 18, 2016 | Featured, Marketing, Social Media/Marketing
What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, because that sort of recognition is fleeting. You may find the...
by Ted Rubin | Oct 28, 2016 | Featured, Marketing, Social Media/Marketing
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
by Ted Rubin | Oct 28, 2016 | Featured, Marketing, Social Media/Marketing
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
by Ted Rubin | Aug 8, 2016 | Featured, Marketing, Social Media/Marketing
Let’s be clear, in NO way, shape, or form is Jet.com a “rival” of Amazon… it’s like comparing a small market minor league baseball team to the NY Yankees. So let’s hope the media can drop the hyperbole when discussing this acquisition. AND this is also NOT about...