by Ted Rubin | Nov 18, 2016 | Featured, Marketing, Social Media/Marketing
What’s in a social impression? Better yet, what does branding actually mean to the consumer? Building a brand culture is about much more than proliferating an image or ad across social platforms, because that sort of recognition is fleeting. You may find the...
by Ted Rubin | Oct 28, 2016 | Featured, Marketing, Social Media/Marketing
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
by Ted Rubin | Oct 28, 2016 | Featured, Marketing, Social Media/Marketing
The path to purchase is not just evolving – it has evolved. How are brands responding? I sat down with long-time friend and business partner John Andrews, for a live stream discussion on the path to purchase, the evolution of retail, and even some inside insights on...
by Ted Rubin | Aug 8, 2016 | Featured, Marketing, Social Media/Marketing
Let’s be clear, in NO way, shape, or form is Jet.com a “rival” of Amazon… it’s like comparing a small market minor league baseball team to the NY Yankees. So let’s hope the media can drop the hyperbole when discussing this acquisition. AND this is also NOT about...
by Ted Rubin | Mar 31, 2016 | Featured, Marketing, Social Media/Marketing
Quick, think of the last product you bought online, did you go directly to a retailer, or did you search on Google, Facebook or Pinterest? Its likely that you either used search or went directly to Amazon. Last holiday season, over 50% of ecommerce growth went to...
