by Ted Rubin | Jan 1, 2022 | Featured, Marketing, Social Media/Marketing
RETAIL RELEVANCY: How Brands and Retailers will Connect with Shoppers in a Post-Physical Retail World ➡️ ORDER your copy of… RETAIL RELEVANCY, byJohn Andrews and Ted Rubin, via Amazon ⬅️ Our goal is to explore how brands and retailers can thrive in the future...
by Ted Rubin | Dec 27, 2021 | Featured, Marketing, Social Media/Marketing
In this HRchat episode, we talk about building and maintaining relationships. Listen as we talk about lessons from the world of social media marketing that can be transferred to leadership and HR. Bill’s guest is Ted Rubin, a leading Social Marketing Strategist,...
by Ted Rubin | Dec 23, 2021 | Featured, Marketing, Social Media/Marketing
➡️ ORDER your copy of… RETAIL RELEVANCY, byJohn Andrews and Ted Rubin, via Amazon ⬅️ Retail is transforming from a place where people “get” things to the facilitation of “getting” things. Consumer shopping is changing in the digital age faster than...
by Ted Rubin | Dec 12, 2021 | Featured, Marketing, Social Media/Marketing
ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty,...
by Ted Rubin | Dec 8, 2021 | Featured, Marketing, Social Media/Marketing
99% of “influencers” don’t truly yield a great deal of influence… but many DO create great content. Most often, although not always, it’s more about the content than the “influence.” The vast majority of what Brands consider and refer to as “Influencers” are...