by Ted Rubin | Jun 3, 2019 | Featured, Marketing, Social Media/Marketing
Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time by opening the floor up to everyone. Strategy is definitely not dead, and it also...
by Ted Rubin | May 9, 2019 | Featured, Marketing, Social Media/Marketing
Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on...
by Ted Rubin | Mar 26, 2019 | Featured, Marketing, Social Media/Marketing
Empowering your employees will result in success for your brand… Every retail employee is an individual with their own unique skills, outlook, and ability to solve problems. With the right training, an employee can learn to be a true ambassador for your brand,...
by Ted Rubin | Mar 22, 2019 | Featured, Marketing, Social Media/Marketing
Why marketers need to really understand what their audiences want, before they – and their products – become irrelevant… Does it appear that you’re followed around online with ads for things you already own? A case in point… I own three Nests, nine Nest...
by Ted Rubin | Mar 18, 2019 | Featured, Marketing, Social Media/Marketing
Instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers… Traditional retailers are failing, and while I know...
