by Ted Rubin | Feb 22, 2019 | Featured, Marketing, Social Media/Marketing
Why EMPATHY for your CONSUMER will always result in a Better, More Effective Marketing Plan. It’s pretty easy to sit in a room and come up with a flashy marketing plan that’s sure to please other marketing experts. That doesn’t mean it will be...
by Ted Rubin | Feb 11, 2019 | Featured, Marketing, Social Media/Marketing
Are bloggers/influencers, worth the money to influence consumers? My take… #1… it’s all about the situation, the context, and the bloggers/influencers. #2… it’s most often, although not always, more about the content than the “influence.” ...
by Ted Rubin | Jan 29, 2019 | Featured, Marketing, Social Media/Marketing
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself people. Ever work with someone who always had all the answers, even if they weren’t paying any attention to the questions? Have...
by Ted Rubin | Jan 13, 2019 | Featured, Marketing, Social Media/Marketing
This article was posted to Harvard Business Review and seemed to have gotten a lot of play… What Blockchain Could Mean for Marketing. The following is my comment and viewpoint. Unfortunately very few HBR contributors engage commenters… In my opinion...
by Ted Rubin | Jan 8, 2019 | Featured, Marketing, Social Media/Marketing
From employee advocacy to peak data, let’s lay down the big challenges CMOs around the world are facing right now – and what they can do to improve their marketing in each area. 1. Understanding and embracing the power of employee advocacy Empower your employees...
