by Ted Rubin | Jan 19, 2018 | Featured, Marketing, Social Media/Marketing
You want a recipe for boring, cookie-cutter content? Probably not, but I’m going to give you one anyway. Start out by considering your own opinion, and then forget all about it. Instead, work on producing what you think other people want to see, and saying what...
by Ted Rubin | Jan 8, 2018 | Featured, Marketing, Social Media/Marketing
Social is moving to a prove it or lose it stage… so start thinking how “Content is the Ad.” The importance of content in your SEO and middle funnel strategy will be critical. Social media platforms are essentially huge AI systems designed to keep users...
by Ted Rubin | Jan 5, 2018 | Featured, Marketing, Social Media/Marketing
Use the tools available to get to know your prospective partners, colleagues, and customers. Let me tell you a story. I’m an older guy… 59 years old (turning 60 this month… OMG). I graduated college in 1980, and I was taught by my parents to look people in...
by Ted Rubin | Dec 17, 2017 | Featured, Marketing, Social Media/Marketing
The most important thing a manager can do to grow her team’s “impact and effectiveness” is to strongly encourage them to be change agents. To step up, be the one who’s brain actually storms in a Brainstorming Session, and be Fearless (FEAR...
by Ted Rubin | Dec 15, 2017 | Featured, Marketing, Social Media/Marketing
When you’re trying to learn the real story about a product or service as a consumer, do you turn to the people who market that product or the people who actually use it? Do you build a connection with a brand because of the way that a product is pitched to you,...