by Ted Rubin | Nov 13, 2017 | Featured, Marketing, Social Media/Marketing
Have you ever had a job that you simply couldn’t stand, due to a poor relationship between the decision-makers and the employees responsible for carrying out those decisions? It feels like no matter how strong an effort you make or how much you like serving the...
by Ted Rubin | Nov 9, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
by Ted Rubin | Nov 5, 2017 | Featured, Marketing, Social Media/Marketing
Relationships are like muscle tissue… the more they’re engaged, the stronger and more valuable they become. In today’s digital world it’s all too easy for us as brands and individuals to let our relationship-building muscles atrophy. We get caught up in a multitasking...
by Ted Rubin | Oct 31, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
I have come to form an incredible distaste for the arrogance and hubris of so many executives. The courtesy of a reply to an outreach, from someone you know, is just not that difficult. Just a simple acknowledgement is not that hard and really should not be too much...
by Ted Rubin | Oct 13, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Business AI isn’t just coming, it’s here. Einstein AI is now integrated into Salesforce’s cloud-based CRM, IBM’s Watson has gone commercial, and we’re only scratching the surface of how artificial intelligence will impact the business...
