by Ted Rubin | May 20, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Winning in Service Markets, winning in every market… is all about customer experience. Marketing/Communications/Customer Service are all interconnected, and in order to deliver an OmniChannel experience Externally, you must create an OmniChannel culture...
by Ted Rubin | May 18, 2017 | Featured, Marketing, Social Media/Marketing, Uncategorized
Social reach and frequency are tangential to good marketing, as long as your content is relevant to your market. How many times does a potential customer or partner need to see your message before they convert? You might as well ask how many licks it takes to get to...
by Ted Rubin | May 13, 2017 | Featured, Marketing, Social Media/Marketing
We are social animals. What others do does have some influence on us one way or the other. When we listen to someone because the person doing the talking is someone we trust—that’s where social influence starts. We’ll even buy a product based on the fact that others...
by Ted Rubin | May 8, 2017 | Featured, Marketing, Social Media/Marketing
STORY IS IMPORTANT… Remember the power of storytelling, and use it in your communications. People can’t resist a good story. It’s an emotional connection bridge that is built into our human DNA. Social enhances it by allowing more followers/consumers to share...
by Ted Rubin | May 5, 2017 | Featured, Marketing, Social Media/Marketing
The biggest mistake brands make when trying to engage influencers is not first trying to understand who they are and what they stand for. They think it is all about the money, and simply the number and reach. I write a lot about Looking People in the Eye...
