by Ted Rubin | Nov 17, 2015 | Featured, Marketing, Social Media/Marketing
Why is Marketing best suited to manage corporate social media activities? At the core social media activities are a function of Marketing, just as PR, Communications and Customer Service should be. Marketing is the activity, set of institutions, and processes...
by Ted Rubin | Nov 15, 2015 | Featured, Marketing, Social Media/Marketing
My introductory commentary to John’s (@Katadhin) post below… Always insightful posts via the guy I look to for the future of retail insight, thanks John Andrews. Will big, retail location stores become a thing of the past? Will our way of life change...
by Ted Rubin | Nov 8, 2015 | Featured, Marketing, Social Media/Marketing
Ted Rubin is one of the world’s leading social marketing strategists and brand evangelists. Ted is the acting Chief Marketing Officer of Brand Innovators and a sought after keynote speaker. Forbes Magazine ranked Ted as #13 on its list of Social Media Power...
by Ted Rubin | Nov 4, 2015 | Featured, Marketing, Social Media/Marketing
What is the value of a Relationship Online? Ted Rubin and I discuss how to “Look Someone in the eye digitally”, what the return on a relationship is (#RonR), and how to fill your blog and social networks with content at the click of a button. #RonR… #NoLetUp!...
by Ted Rubin | Nov 2, 2015 | Featured, Marketing, Social Media/Marketing
The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This...
