by Ted Rubin | May 18, 2020 | Featured, Marketing, Social Media/Marketing
The #1 biggest mistake I see is that most brands have not noticed, OR are not willing to accept, that we’re moving to a “connection economy,” and that producing ongoing content at scale that meets the new search “relevancy” standards is incredibly necessary. They need...
by Ted Rubin | May 15, 2020 | Featured, Marketing, Social Media/Marketing
Q & A: The importance of Return on Relationship (#RonR) on your customers and team… even more-so during this pandemic. 1. What should people be thinking about with regard to building brand relationships during this unique period we find ourselves in? RonR...
by Ted Rubin | May 14, 2020 | Featured, Marketing, Social Media/Marketing
What is Empathy and Why is it Not Enough? We all know the basic definition of empathy: the ability to understand and share the feelings of another. However, today, that simple idea is not enough. In some ways it should be easier since we are all more or less feeling...
by Ted Rubin | May 11, 2020 | Featured, Marketing, Social Media/Marketing
This series was conceived before COVID-19 but was executed as COVID-19 began to heat up and change all of our worlds. This worldwide crisis we are all dealing with is causing everyone to have to change things up. Instead of doing this in a studio with a team, I did...
by Ted Rubin | May 5, 2020 | Featured, Marketing, Social Media/Marketing
As many businesses begin getting back to business over the coming weeks and months, clear, concise, and frequent communication will be invaluable to help keep customers updated and informed. From changes in hours, menus, and inventories, to safety procedures for staff...