by Ted Rubin | Oct 9, 2022 | Featured, Marketing, Social Media/Marketing
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and potential customers think of it and say about it. They are, after all, the market! “Brand...
by Ted Rubin | Aug 14, 2015 | Featured, Marketing, Social Media/Marketing
The words “customer experience” and “engagement” are being bandied about a lot lately, and new tools are being created every day to supposedly help brands bridge the gap between engagement and sales. But let’s not get the cart before the horse. Before you go out and...
by Ted Rubin | Jan 29, 2015 | Featured, Marketing, Social Media/Marketing
——- Listening is key to the entire sales process. Here’s how social media and search engines can help you listen and connect with the people who have the most impact on your business. There’s a single distinction between great and not-so-great...
by Ted Rubin | Jan 16, 2015 | Featured, Marketing, Social Media/Marketing
I say NO… it’s evolving. The social landscape continues to shift, and Twitter is no exception. However, it’s still one of my favorite social platforms for several reasons: It keeps me “in the know” with up to the minute news For “on the go” people like...
by Ted Rubin | Apr 9, 2014 | Featured, Marketing, Social Media/Marketing
What if your point of difference was an acute ability to listen? What would that look like? It always amazes me how many people cut me off mid-sentence, and don’t even let me get my answer out, after they ask me a direct question. Yes, I recognize listening...
