by Ted Rubin | Aug 22, 2012 | Featured, Marketing, Social Media/Marketing
Social skills have suffered a great deal not necessarily due to “social media” per-say, but because of all the electronics we all carry and are addicted to in our daily lives. It did not used to be so easy to ignore people and seem disinterested because...
by Ted Rubin | Feb 18, 2012 | Featured, Marketing, Social Media/Marketing
Let’s discuss how brands can drive measurable ROI from social media now. This is such an important topic. ROI for many years was addressed from a longer-term perspective with respect to branding. The move to digital, and ability to track from click to sale, has...
by Ted Rubin | Jan 19, 2011 | Featured, Marketing, Social Media/Marketing
Originally posted at: SheSpeaks Fences make good neighbors — even in the social media world. Too many brands assume that the most effective way to market in this digital age is to use social media to post and tweet as many marketing messages as possible to the...