by Ted Rubin | Feb 19, 2023 | Featured, Marketing, Social Media/Marketing
Quality customer service requires a strong plan and a system built to resolve issues efficiently. It’s about looking at challenges constructively and teaching customer service reps (as well as other customer-facing persons in the organization) to do the same, creating...
by Ted Rubin | Dec 4, 2022 | Featured, Marketing, Social Media/Marketing
“Get back to basics and look people in the eye digitally,” is Ted Rubin’s key message to marketers today. Ted is the author of several books about developing customer relationships. “Retail Relevancy,” the new book he co-authored with John Andrews, explores how brands...
by Ted Rubin | Oct 15, 2022 | Featured, Marketing, Social Media/Marketing
Over the years I’ve been asked by a lot of people how they can be more successful in building relationships on social channels. And the one thing that keeps coming to the surface is the importance of being “present” when you’re communicating with someone. You know how...
by Ted Rubin | Jan 5, 2018 | Featured, Marketing, Social Media/Marketing
Use the tools available to get to know your prospective partners, colleagues, and customers. Let me tell you a story. I’m an older guy… 59 years old (turning 60 this month… OMG). I graduated college in 1980, and I was taught by my parents to look people in...
by Ted Rubin | Jun 19, 2015 | Featured, Marketing, Social Media/Marketing
When asked, my suggestion for the best Social Media tool is… the very personal tool of relationship building. 2015 needs to be the year of doing what I call… Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy...
